Unlike other areas of a company’s operations, its marketing and advertising initiatives are usually much more deadline, or “launch,” driven, as we say in the biz.
And of course, ad agencies live at that break-neck speed every day. This is also true for the legal professionals who are advising such companies and agencies. But, while each promotion still requires an assessment of the law’s application to the facts, it can make all the difference to have systems and processes in place to meet these demands faster.
These can include a template database that is “plug and play,” or short online guidelines and checklists to help executives focus their attention on the requirements of a particular type of promotion quickly to know what to do and when. Or, it may include short training videos on various topics. It could even include custom compliance manuals to ensure that the organization as a whole is on the same page ethically and legally, or in discrete areas such as its company-wide social media practices, its protocol for sending promotional emails and so on. Or, for legal professionals, a set of negotiating guides for marketing agreements, including risk-analyses of various positions and fallbacks, can be extremely helpful in ensuring consistency and efficiency.
Anne can help. She has a lot of experience helping clients develop these custom systems. If you would like to hire Anne as a consultant for your organization, please contact her at or call 626-696-3878.
While each promotion still requires an assessment of the law’s application to the facts, it can make all the difference to have systems and processes in place to meet these demands faster.