I am a marketing and advertising lawyer. Until recently, that was not a known legal specialty. In fact, when I’m at a cocktail party and someone asks me my legal specialty, I still get odd looks and the question “what’s that?” What is strange is that the Federal Trade Commission and States have regulated advertising for eons. And indeed, marketing and advertising laws have exploded as businesses are constantly discovering inexpensive and highly effective ways of promoting their products and services on and off-line.
What I learned in my first legal job at Walt Disney Studios Motion Pictures is that marketing is fast-paced and deadline-oriented. Just watch Mad Men. So, in order to keep up with that pace, it really helped me to educate my clients as much as possible on how to comply with these laws, at least on a very basic level. Lawyers can advise you, but at the end of the day, you are the business owner and you are ultimately responsible for the conduct of your business. Smart business owners get to know the laws that impact them intimately and rely on their lawyers for the nuances. If nothing else, the more you know about these laws, the better able you are to ask your lawyer the right questions and get the most accurate answers. It is in that spirit that I decided to write this, and the other Legal Savvy®, books and to teach the Legal Savvy® workshops.
Smart business owners get to know the laws that impact them intimately and rely on their lawyers for the nuances.